Creator of the first car Land Rover, released in 1948, is Maurice Wilkes - chief designer of Rover, as well as his brother Spencer Wilks - CEO. The prototype of the new SUV was the American Willys. The new development was conceived as a budget and unpretentious terrain vehicle for British farmers. Demonstration of the first Land Rover was held at the car show, held in Amsterdam.
The body of the new car was made of sheet aluminum Birmabright and painted with green paint. The machine was equipped with a PTO also provided a connection to it mounted agricultural equipment. So Land Rover getting under privileged categories of tax- and cost only about 450 pounds.
This model has been quite successful, and several times subjected to full modernization, even before the change of the body. On upgraded versions were installed wheels 88 and 109 inches, and four, six or eight-cylinder diesel or gasoline engines.
Industrial development in the postwar period contributed to the development of the automotive industry in Britain. Rover Company received government approval to resume production of civilian vehicles, having at its disposal plant Meteor Works in Solihull. The company was public and produced during the war engines for aircraft and tanks. Now, at the facilities of the plant began to produce inexpensive all-terrain vehicle. The first Land Rover was up very ascetic. There was not even the exterior door handles, as well, and the heater and protect passengers from the weather provided only tarpaulin. The engine capacity of 1.5 liters developed capacity of only 50 horsepower. At the very first car frame was covered with a special coating that which avoid galvanic corrosion at the contact of aluminum and steel. Later technology greatly simplified, and carefully painted steel frame.