Simca was a French automaker and marque, founded in 1934 by Henri Theodore Pigozzi (1898-1964). Simca was originally affiliated with Fiat, but later, after a period of independence, became increasingly controlled by the Chrysler Group, in 1970 becoming a part of Chrysler Europe and a brand rather than independent company. In 1978, Chrysler divested its European operations to another French automaker, PSA, which replaced the Simca brand with Talbot, thus ending the life of the brand (although some models were badged as Simca-Talbots for a time).
During most of its post-war activity Simca was one of the biggest automobile manufacturers and most popular automobile brands in France. The Simca 1100 was for some time the best-selling car in France, while the Simca 1307 and Simca Horizon won the coveted European Car of the Year titles in 1976 and 1978, respectively. Simca vehicles were also manufactured by Simca do Brasil in Brazil and Barreiros (another Chrysler subsidiary) in Spain, and also assembled in Chile, Colombia and the Netherlands.