As the name suggests, this brand is one of the oldest in America, having been founded in 1897 by Ransom E. Olds. Unfortunately, the automotive company has been there since it was closed in 2004, GM, which the holder of the brand for most of its 107-year history.
In fact, she appeared as the Olds Motor Company in Detroit, where the first assembly line, consisting of 75 workers who struggled to produce a "horseless carriages", as they were called at that time was established in 1901. The first model was called the Curved Dash, and after a bit of media exposure, sales began to increase.
The new plant has been built in the city of Lansing (Michigan), and manufacture "took off" from the 425 models made in 1901, to 4,000 in 1903. Oldsmobile name was never official, as a manufacturer called them "Olds automobiles", but people called them Oldsmobiles.
The next model was the 1910 Limited Touring - a little more than a luxury car at that time. Nevertheless, the Oldsmobile was able to sell several hundred models, it is also likely due to the demonstration of the vehicle in the event in which he won the race with a train.
The next big step for the Oldsmobile was made in 1937, when the four-speed semi-automatic gearbox was introduced called "Automatic Safety Transmission". A new, improved version appeared in 1940, it has been fully automated. Then came the war, and the production of cars was replaced by the production of weapons that even included heavy machine guns and shells.
Post-war production resumed with the introduction of a new type of engine, which they named "Rocket", which was very strong, making it a favorite for riders and fans of the hot-rod. In order to maintain its new sporty image, the Oldsmobile changed its design - a large front grille, reminiscent of jet fighters, as well as the rear lights, which blends well with the Rocket design.
60s brought such famous models as the Cutlass and Toronado, which remained in production until the '90s. This model, in addition to many others, managed to raise Oldsmobile sales during the 70s and 80s, despite the fact that other American manufacturers had problems. Oldsmobile was able to stay on top because their cars were reliable and regarded as having a decent quality for the money, which they sold.
As if the brand is not sold in the 80s, when the 90th came, the Oldsmobile was in trouble. While other units GM prospered, the Oldsmobile lost its place in the market and its design, and was forced to sell the renamed versions of other GM vehicles such as the Pontiac or Chevrolet. Some time later, Oldsmobile became the stronghold for testing new concepts for GM.
The only car that could change the situation for the manufacturer, was Oldsmobile Aurora. This car marks a new turn in the design, but in order to achieve a completely new type, all the old models were eliminated one by one and replaced with a more streamlined and polished (Achieva, Bravada, Eighty-Eight and Silhouette).
Despite all their efforts, the demise of Oldsmobile has come also because of his ties with GM. Loss of profit for the automobile giant meant that Detroit brand will be quietly buried. But after that their latest model SUV, called the Bravada, became a hit in the US market.